Serramonte Center

Own the New Year With Lab-Grown Diamonds

Serramonte Center is the top-shopping destination in Daly City, California. Shopping, dining and entertainment all one place.

Serramonte

Exceptional quality, responsibly sourced. Shop lab-grown diamond earrings, bracelets, necklaces and rings.

Clear the Vault Sale is here! Shop in store and take an extra 30% off all clearance. 

Extra discount taken off already-reduced clearance price. Excludes protection plans and previous purchases. Cannot be combined with any other offers. Promotions, prices, styles, and availability may vary by store and online. See Jewelry Expert for details. Valid through 01/19/26

Clear the Vault Sale

Find the shape that will make forever a reality. Stop by and shop!

A Shape for Every Love Story

The store for diamonds and jewelry. Every diamond is hand-selected to match beautifully and must pass exacting quality standards. Kay is diligent about the quality of our craftsmanship. We take the time to ensure the diamonds in your jewelry are well matched to one another. Because we import more diamonds than any other company in the United States, we can offer you the largest and finest diamond selection at the best price.